For the second year in a row, the creative team behind TD Stories – the Bank's in-house editorial site run by Corporate and Public Affairs (CAPA) in both Canada and the U.S. – took home top prize for Branded Journalism at the Ragan PR Daily Awards. The team also won in the Best Blog category at the Best in Biz International Awards.
Earlier this year, the team became two-time winners in the Best Content Marketing Program in Financial Services at the 2023 Content Marketing Awards (CMAs). The team was also a finalist in the Best Topic-Specific Video as Part of a Content Marketing Program category for its "TD Explains" TD Economics videos.
TD Stories was recognized for revamping its Insights, or thought-leadership, platform. The team designed Insights to deliver thought-leadership content (including first-person perspectives from TD leaders, unique ideas and analysis), to our customers, colleagues and communities.
Whether you're a TD Stories first-timer, or longtime reader, take a moment to peek at some 2023 highlights, as selected by our team.
Insights
"What is a recession? TD Economics explains"
Have you been reading headline after headline about a possible recession in Canada? The TD Chief Economist breaks down this loaded economic term.
"What is stagflation? TD Economics explains"
Stagflation is a combination of stagnation and inflation – but what does it mean, and is Canada's economy headed toward stagflation? TD Chief Economist Beata Caranci explains.
"Asian Heritage Month – Diana Lee: Difference is strength"
As Diana Lee, VP, Diversity and Inclusion at TD, progressed in her career – first as a lawyer and now as a D&I leader – her relationship to her Korean identity evolved and changed. For Asian Heritage Month, she reflects on her journey and how she's helping to create a more equitable Bank.
"Everything you need to know about TD Clear – a credit card with the customer in mind"
Good products start by listening to the customer. That is a concept we live by at TD Bank and the driving force behind TD Clear, a new credit card that is the first of its kind in the U.S. market.
"'Show who you are' – a modern path to small business capital"
Here are a few alternative ways to access capital in today's climate.
Innovation
"How one TD colleague uses his lived experience to help make accessible digital products"
Meet Brian Moore, a Senior Digital Accessibility Specialist at TD, who is using his lived experience as a blind person to help make TD apps and websites that are accessible to all. This piece was shared ahead of TD Tech Day, which was all about inclusive innovation.
"TD and Virtual Reality: Rethinking the intern experience"
Take a peek inside the TD Virtual Reality Co-op and Intern Pilot Program, the Bank's first colleague-facing foray into VR and learn how colleagues worked together to launch it.
How a browser plug-in from TD, available at no cost, could help make the online experience more accessible for users.
"Inside TD Terrace, the new skyscraper changing the Toronto skyline"
TD Terrace is a skyscraper purpose-built to foster engagement, collaboration and a campus-style work environment. This multimedia article gives readers a look inside.
"How TD is bringing its brand to life through sound"
What goes into creating a Sonic Identity? Learn about the new TD Brand Melody and TD Sonic Logo that you might already be hearing at ATMs, in-branch, in commercials, and more.
Colleagues
"The real meaning of Memorial Day and why it's important to know"
Memorial Day in the U.S. is a day of respect for all of us to savor and not take for granted the opportunity to do what we love to do because of those sacrifices.
Your Money
"Nearly 3 in 5 Canadian parents worry about their children's financial future, TD survey reveals"
In a multimedia article, featuring interviews with customers, we look at how opening a bank account could help teach young people about saving, budgeting and other financial literacy skills.
"Making it clear: learn key information about HELOCs and home equity loans"
Today's volatile economy can make major financial decisions even harder. But the best way to combat this is simple – educate yourself about the options.
"7 ways to save for an awesome summer vacation"
Whether your perfect trip involves heading to the beach, the mountains, or a chic European city, your dream vacation might not be as far out of reach as you think.
Community
"How one Black artist transformed a historic Toronto landmark, and the connection to TD"
Artist and curator Gordon Shadrach brings Black history and culture to the forefront in an immersive art exhibition known as Dis/Mantle, at Spadina House in Toronto.
"Rose's Journey: From taxes to large-scale event planning"
In the bustling world where event planning and politics meet, Rose Staram has carved out her own unique business path, blending her passion for creating memorable experiences with her extensive background in taxes and politics.